With industry conferences and gatherings put on indefinite hold, webinars, podcasts and other virtual platforms are becoming widely available to industry members. ProBrewer has posted a 專用資源站點 to list the many virtual events that are taking place to help brewers and others in the industry.
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The Brewer’s Association mid-year production survey indicates that BA-defined craft brewery production is down about 10% through the first half of 2020 compared to the same period last year.
But it comes with a catch, BA chief economist Bart Watson explains. “Analyzing our survey data, and more generally thinking about the midyear numbers, it is clear we need to assign bigger error bars to that statement than in the past, due to increased variation in brewer performance, greater challenges in aggregating sources such as scan data, and a lack of accurate tax data to fill in the gaps,” Bart says. “Simply put, in normal years, when I use various methods to triangulate on midyear growth, they generally end up fairly close; this year they are all over the place.”
Bart goes into the details in his博客文章, but concludes by saying, “is it -9%, -13%, -12% or -6%? The most likely answer is somew這裡 in between, hence my “around 10% down” estimate.”
The explosion in the hard seltzer category is unprecedented in the alcohol beverage business. A $3 billion category was built in a little over two years. Why? How did this happen? What is the allure of hard seltzer?
A “flavorist” answers the questions in part by saying that Zoomers and Millennials are not really into hard alcohol. They love cocktails, but not hard alcohol. Seltzer is a also very refreshing, low-calorie, clean-tasting beverage that suits almost any occasion. And although most new beverages are gender-specific when they emerge, hard seltzers appeal to both men and women equally.
Full story, and more answers 這裡 from the Take Out.